In the early days of MTV, the biggest recording artists at that time appeared in promos encouraging customers to demand their cable companies added MTV by calling up and saying, "I want my MTV". These promos became so popular that the phrase "I want my MTV" was included in the opening of the hit Dire Straits song "Money For Nothing". Now, everyone will know you are a fan of the channel that started a music revolution when you wear this Vintage I Want My MTV Shirt!